One morning before a run, I took my electrolytes, then took 5 huge creatine capsules, followed by my vitamin D, Zinc, Ashwagandha, and NR.
I thought: this is ridiculous, I'm spending £120 a month taking all of these capsules.
When I mentioned this to the guys in PILLA, the men's wellbeing community I run in London, they shared similar frustrations. We were all spending a lot of money, didn't know what was effective, and would often forget to take them.
When I looked at the market, options were either full of artificial sweeteners, under-dosed, or packed with unnecessary ingredients. Women's nutrition was well catered for, but nobody was focused on men.
I realised there was a massive opportunity to create something specifically for men's physiology.
So I spent months researching what men's bodies actually need, incorporating the latest longevity science, and formulated Newbeing based on feedback from the PILLA community.
Newbeing is your complete daily supplement for energy, longevity, and wellbeing.
One daily scoop replaces your entire supplement stack at a fraction of the cost.