One morning before a run, I took my electrolytes, five huge creatine capsules, followed by my vitamin D, Zinc and NR.
I thought: this is ridiculous, I'm spending £120 a month taking all of these capsules. When I mentioned this to the guys in PILLA, the men's wellbeing community I run in London, they shared similar frustrations.
We were all spending a lot of money, we didn't know what was effective, and would often forget to take them.
When I looked at the market, options were either full of artificial sweeteners, under-dosed, or packed with unnecessary ingredients.
I realised there was a massive opportunity to create something specifically for men's physiology.
I spent months researching what men's bodies actually need, incorporating the latest science and clinical studies.
After receiving feedback from the PILLA community, I finaslied the formula. Newbeing is your complete daily supplement for energy, performance, and wellbeing.